Prof. Yael Parag the Head of the Energy Program, and the former Vice Dean of the School of Sustainability, at Reichman University, Israel. She holds a BSc degree in biology, and MA and PhD degrees in social sciences. Between 2005-2011 she was a senior researcher in the Energy Group of the Environmental Change Institute (ECI), at the University of Oxford. Her research is at the forefront of addressing critical energy challenges, with a primary focus on future and decarbonized electricity systems, energy security, and innovation at the grid's edge. She studies prosumer markets, peer-to-peer energy trading, community energy, microgrids and electricity islands, demand flexibility and EV charging management, consumer behavior and consumer engagement with smart energy technologies. Prof. Parag won prestigious and competitive research grants, and her work has been published in leading academic journals. She serves as an editorial board member of the journals “Renewable and Sustainable Energy Reviews”, and “Energy Research and Social Science”.