Liad is the co-founder and CEO of SafeHouse Technologies. His approach is fresh and interdisciplinary. He uses data as a means to an end, and views cyber as a commodity to be used by everyday people, as opposed to solely by cyber experts. Before founding SafeHouse, Liad founded L.H Consulting Data-ctives (LHCD), a big-data and cyber consultancy firm, which provided service to large political campaigns, enterprises, and SMEs. LHCD’s largest project was building the Elta cyber division within IAI (Israeli Aerospace Industry). Liad founded two start-up companies and served as the portfolio manager of an angel fund. Additionally, in the military, Liad was a team leader in a special forces elite intelligence unit focused on “solving the unsolvable”.